The Seed Forum Process

The Seed Forum process includes 4 levels: Nomination, fundraising education, selection and investor matchmaking forum. The scope of the Seed Form process is to secure a highest possible investor readiness of the investor pitch when pitching to investors in the investor matchmaking forums. The process reduces the risk of investment in start-ups. Seed Forum is a global market place for born global companies and investors. Seed Forums are organized on local, national and global levels bringing companies from one region or country to match with investors in other regions or countries. The rationale of the Seed Forum Process is to facilitate a global market for seed and venture capital without regional or national borders. The Seed Forum process refers to the standardized steps that a born global company follows from being nominated, trained for fundraising, selected and to finally present in a Seed Forum investor match-making forum. There is no success fee involved.


A Seed Forum nominator is a key-person defined by Seed Forum in the innovation system with access to companies with a need to pitch to investors. Typical nominators are incubator managers, representatives of regional development offices, business consultants in banks and venture capitalist. Nomination is the first step in the Seed Forum process where a nominator has identified a potential born global company with a need for private equity investment. A Nominator typically looks for innovative edge, market potential and internationalization potential and if it is the right timing to present to investors. The only requirement for the company is to fill in the Seed Forum Business Summary formula in English or in the respective local langue (the Seed Forum Business Summary exists in variety of local languages). Other documents such as business plans, investor presentations etc. will not be accepted and will be deleted immediately if received. A company that has previously been nominated but not selected and also companies that have previously presented in the Seed Forum process does not need to be re-nominated. A company which would like to pitch in Seed Forum may also directly file a Business Summary formula, and Seed Forum will if so assist in finding a nominator who may nominate the company. 


All nominated companies are invited to an obligatory one-day Pitch Training Camp which includes an intensive program including lectures and coaching. Lectures are held by Seed Forum representatives or external professionals and covers topics like “the Investment Process and documents in the process", "How to work with a corporate finance partner", "Preparation for Due Diligence", "Investor negotiation techniques", "Exit strategies", "How to protect your competitive edge" etc. The training includes coaching in presentation techniques, information about business cultures and investor markets in the various countries where companies are pitching as well as networking training. The Seed Forum pitch training camps are provided by Seed Forum Academy which is the Seed Forum global competence center of “investor readiness” based in London.



All companies who have been in a Seed Forum pitch training camps may be selected to present in Seed Forum. The Seed Forum selection panel evaluates the Business Summary formulas filed from the nominated companies as well as the pi\participation in the pitch trainings and has the mandate to select companies to pitch in Seed Forum. The selection panel consists of investors and individuals with access to capital within the Seed Forum Global Investor Network. Companies may be selected if the company has a potential for internationalization in the respective market, and if it is the right timing to present to investors. A selected Company will shortly after being selected receive a confirmation from Seed Forum with an invitation to pitch in Seed Forum. A company which has previously presented in Seed Forum may be subject to selection to pitch in further Seed Forums by the internal Seed Forum International selection committee.



The Seed Forum investor matchmaking forums are an efficient half-day forum from morning until lunch with 6-10 born global company presentations. The companies will firstly present a 30 seconds power pitch followed by maximum 3 key-note speeches. Thereafter the companies will present their 7 minute investor pitch followed by questions from the investors. In the end of Seed Forum the companies will also answer the questions “What is WOW about your company?” After the presentations there is a networking lunch. The investor matchmaking forums are followed by a 2 hours evening reception starting at 6 pm the same day. After the evening reception there is also in most destinations a Late Night Seed Forum gathering for even further mingling. The evening before Seed Forum the companies must participate in a 3 hours obligatory last minute brief starting at 6 pm, and in the morning from 9-11 am the day after Seed Forum also in  round-up session. The local and International Seed Forum investor forum agenda is the same format. All Seed Forums are hosted in prestigious venues.


Seed Forum Sarajevo autumn 2013 in the Parliament of Bosnia-Herzegovina


From the 26th Seed Forum in London - 14th November 2014

“We are extremely happy with the outcome of Seed Forum. It was perfectly organised by people truly dedicated to what they do. We received effective and thorough training prior to the event, and we enjoyed the warm and welcoming atmosphere. We made lots of useful connections to investors and advisors.”

- Art Stavenka, Founder, Old Bond London


“I enjoyed meeting the innovative companies in attendance and gained a good insight into the current innovation outside of the UK. It was well-organised and I look forward to attending the next event.”

- Richard Cleveley, Associate, Ruffena Capital


“Snaptivity is proud of being a part of Seed Forum in London. Seed Forum is an absolutely unique event where start-ups can get connections, introductions and start building relationships with investors and partners. The full-service package from pitch training to networking at the Seed Forum makes a great start for your business and shows the start up’s readiness for funding and going global. If you want to build a successful international business, Seed Forum is definitely something you have to look at!”

- Olly Paulovich, Creative Marketing Director, Snaptivity


“I must say I enjoyed the Seed Forum event – my first experience. I thought the pitches were good and I look forward to attending future Seed Forum events.”

- Belinda Cerclay, independent investor representative


“Seed Forum London is a super-productive environment for start-ups and investors to find common ground and synergise. The format of the event is perfect for building effective relations with the right people.”

- Aleksandr Furtak, Co-founder and CTO, Dressboom


“I was pleasantly surprised by the quality of start-ups pitching at the Seed Forum UK – much higher than a usual demo day. They came from all over Europe and their pitches were clear and sharp. I’m following up with most of them regarding investment and other business opportunities.”

- Monika Gierszewska, Partner Manager, EntrepreneurCountry


“I enjoyed my experience at the Seed Forum London event. The quality of companies was good and so were their presentations. I will definitely be back.”

- Kjartan Rist, Partner, Concentric Partners


"There were some very interesting companies pitching at Seed Forum London - companies who are really trying to disrupt some of the established business models of tech. I look forward to the next event."

- Luke Tripp, Analyst, Tech Leaders Capital